MurphyMckenna
Services :
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Client :
MurphyMckenna
Year :
2025
Timeline :
8 Weeks
Creative Director :
Chris Hayes
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Murphy Mckenna is a family-built property developer rooted in East End grit and Irish pride. Established in the 1980s, the company has grown through decades of hands-on craftsmanship, trusted relationships, and a strong sense of heritage. Now under new leadership within the family, Murphy Mckenna is refining its identity — modernising with care, while staying true to the values and character that built its name.
The company had a confusing Wix-built website that made it difficult for people to navigate and find information. Their logo didn't resonate with their audience or reflect their company values.
Through discovery sessions, we built an ICP that identified investors as the primary audience, and created a brand identity that laddered up to this. The logo integrated a Celtic knot with their signature dual-M mark that nodded back to their irish roots. We built a streamlined, mobile-first website targeted specifically at investors.
The rebrand and new website launch established credibility that helped secure funding for developments in Ongar and Harlow, effectively shortening the sales cycles and laddering to their ICP. This allowed legitimacy to build amongst his investor group to show that MM are serious about what they do.
Director at MurphyMckenna
