Medix Biochemica
Services :
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Client :
Medix Biochemica
Year :
2024
Timeline :
8 Weeks
Creative Director :
George Harvey
Brand Designer :
Chris Hayes
Copywriter :
Dan Cuthill
Account executive :
Kim Matthews
Medix Biochemica had recently acquired multiple diagnostics companies globally, each with different identities and design languages. They needed a unified brand system that could scale internationally while connecting distinct entities without homogenizing them.
We created a digital-first brand identity centered around employee visibility and modular flexibility. The design system featured a focal 'O' symbol, flexible grids for global adaptation, and the "We IVDo that" narrative framework that worked across scientific capabilities and customer stories.
The rebrand delivered a 42% increase in site traffic, stronger brand recognition in the diagnostics market, and helped secure €1.2 million investment for acquisition in China.
